All Mountain Style (AMS) is a proud trademark of Niche Commerce, S.L. Established in 2013 in Barcelona, Spain by Xavi Navarro and Carles Carrera, AMS is committed to designing, developing, and delivering top-notch products for passionate cyclists worldwide. Our mission is to create innovative, high-quality bike frame protection, mudguards, grips, apparel, and other cycling accessories catering to the needs of mountain bikers, gravel cyclists, and other cycling enthusiasts. Every product we develop is a solution to a challenge faced by us, our team, friends, customers, or fellow riders.